Influence Of Advertisement On Contemporary Society

Youmna Shafiq English 101A-25 December 13, 2014 The Influence of advertisement on contemporary society Shafiq 1 In our media rich society, we see advertisements every day. Their appearance happens at numerous places ranging from cereal boxes to television screens, as well as public buses. Most advertisement often conveys an unrealistic view of the product. While it is a mass marketing technique to make the consumer buy the product, but most of us believe whatever advertised is true without giving a second thought to it. In our contemporary society, it has become very hard to escape the influence of such advertisements. These advertisements affect us in shopping malls, while watching televisions as well as in food places. Advertising has enormous impact on us in shopping malls. Almost no trip to the mall has ever been complete without our eyes catching few banners promoting a brand’s product. Mostly these advertisements associate certain roles and colors with different genders. For example, in many advertisements pink color is often linked with girls while blue color is often used in boy’s outfit’s promotions. Furthermore, whenever we go toy shopping, we see two sections; one is pink signifying girl section that is filled with dolls, makeup, and princes puzzles pieces. The other is blue signifying boys section that has cars, action figures and toys only for boys. Consequently, such actions haves changed the way our society thinks about gender. Thus, pink is has come to becomeShow MoreRelatedConsumer Culture And Contemporary Childhood Agency888 Words   |  4 Pageswide range of areas to study their influence on consumer culture. It is evident through the child’s relationsh ip with their parents, money, identity, and social relations that children have a crucial role in consumption patterns. New marketing and advertising techniques have been introduced accordingly, further emerging the child consumer and their influence on the economy. 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